Executive Coaching
I am a force multiplier for senior executives. Leaders engage me at critical moments when the path forward is unclear and they have to get it right. I help you navigate ambiguity and activate what makes you elite, so you operate with clarity, confidence, calm, and curiosity.
Illuminate forward.
"Through sharp questions and simple, effective frameworks, Billy maps clear roadmaps and concrete next steps. Billy has a unique ability to cut through noise and get to the heart of purpose, vision, and mission. If you get a chance to engage Billy as a coach, do it. It's time very well spent."CTO / SVP, Head of IT Transformation · Fortune 500 Technology Company
This is not traditional coaching. It is individual consulting, relentlessly focused on you winning, now.
Every session utilizes my proprietary Yellow Pad approach. In person, a legal pad. Virtually, yellow pages inside Microsoft Whiteboard. I am continuously creating the solution in session "on paper" with you.
The answer to your success is within you. I help you discover it and bring it to life. I ask the right questions, capture what you share, synthesize it in real time, create strategies, and design roadmaps on the page as we talk.
You see what I am building as I build it. You give feedback. We iterate, relentlessly driving toward insights that enable you to successfully navigate the path in front of you.
Who I work with
Executives launching into new roles, seeking their next role, navigating large organizations, or building their own businesses.
What you receive
After every session: a PDF of the Yellow Pages, everything we built together in session, plus my in-depth analysis and actionable recommendations.
The deliverable
·Clarity on what makes you elite and how to bring it to life. ·Confidence to operate from your superpower, consistently. ·Calm and curiosity to navigate what is in front of you from an interdependent mindset. When you operate at this level, your trajectory becomes inevitable.
What sets Northlyght Executive Coaching apart
"I have been working with Billy for the past six months, and the clearest recommendation I can give is this: I recently signed up for another six months with him as my executive coach. The biggest reason is what he has done for my clarity. Our work together has helped me slow down and think about where I want to go, the kind of leader I want to be, and the life I am building behind all of it. Billy has become a trusted confidant not just for career topics, but also for faith, family, and community. If leadership is a team sport, Billy is exactly the coach you want by your side."Senior Finance Leader, M&A · Fortune 5 Technology Company
Reach out to schedule a 30-minute discovery session to identify which coaching relationship is right for you, or schedule a single Yellow Pad Session to bring immediate clarity.
Clarity Session
$500
per session
One session that brings immediate clarity to what you are facing right now.
Focused Coaching
5 & 10-Session Packages
You have a time-boxed need: a career transition, a new role, a critical decision. Five sessions to dig in, zoom out, and understand your superpower so you can navigate what's in front of you and win.
Pricing available upon request.
Force Multiplier Coaching
Retained Coaching
You are an executive or business owner who wants a strategic thought partner, force multiplier, and trusted advisor in your corner. We work together, in session and between sessions, to navigate complexity, expand your thinking, identify opportunities, clarify who you are and who you want to become, and design the roadmap to get you where you want to be.
Pricing available upon request.
"Billy has a distinctive ability to help leaders step back from day-to-day complexity and reconnect to what truly drives alignment, momentum, and impact inside their organizations. His sessions create space for sharper thinking, more intentional leadership language, and a stronger sense of collective purpose across teams. What I appreciated most is how Billy translates big-picture leadership challenges into clear, practical next steps. I would highly recommend Billy to any executive or organization looking for a trusted thought partner to help drive meaningful, sustainable results."Global Communications Leader · Fortune 100 Beverage Company
A real engagement. Details generalized to protect confidentiality.
The situation
A business owner came to me with a specific concern around revenue growth. He disliked networking and was uncomfortable with traditional sales. But the solution was not to try to become great at something that did not fit his superpower. It was to discover what makes him elite and strategically apply it to growing the business.
The discovery
We stopped talking about sales and started talking about who he is. What does he do better than anyone? Where does he operate at his absolute best? And what makes his business distinctive? Through deep discovery, we identified a clear and powerful superpower within him and we defined what is elite within his business.
The roadmap
We built a roadmap around his superpower and new revenue streams emerged naturally from understanding what the business did at its best. The approach gave him confidence around building revenue in a way that played to his strengths. And it provided clarity for him and his team on the business's approach to growth.
The outcome
Two new revenue streams. The leader is operating from his superpower, and the business is expanding beyond the boundaries it previously experienced. Long-term growth potential has expanded and the path forward now fits the superpowers within.
"Billy helped me tighten messaging, clarify priorities, and pressure-test how the story would land with my board and investors. The outcome was clearer direction, sharper focus, and a message that actually supports decision-making at the highest levels. If you're building something new or trying to bring clarity to a complex story, Billy is someone who brings structure, insight, and real signal to the process."Chief Executive Officer · Early-stage MedTech
"Billy has a rare ability to get past surface-level feedback and help you explore the deeper signals behind it. He challenged me to think about leadership beyond execution and achievement. To understand why I lead, what truly matters, and how those elements define my leadership. He asks the kinds of questions that stay with you long after the conversation ends."
"Engaging Billy as a coach was exactly what I didn't know I needed. What felt like a complex leadership challenge became clearer as we talked it through in a simple, structured way. Working with Billy helped me unpack real issues, see the path forward, and gave me confidence in my next steps."
"A key differentiator for me was Billy's use of visuals, specifically his Yellow Pad, to break down topics to the atomic level, then focus only on strategies and tactics that can be managed and move the dial. He followed up with detailed notes and a clear path to action."
"Billy's coaching approach is a simple yet highly effective way of getting to the root of the business and personnel challenges I face in a very dynamic environment. As a result of working with Billy, I have changed the way I manage and work with my team."
I am a force multiplier for senior executives. Leaders, organizations, and leadership teams engage me at critical moments when the path forward is unclear and they have to get it right.
The answer is within. We discover who you need to become to win, design the roadmap together, and activate it. This journey unlocks clarity, confidence, calm, and curiosity — and income, revenue, and profit multiply.
Before launching Northlyght, I built teams, led turnarounds, managed P&Ls, and guided Fortune 1000 executives and their organizations through transformations. I know what it takes to not just design a path forward, but to walk it.
My work is also shaped by The Institute for Wisdom and Wonder, an exploration of how companies can leverage what is uniquely human in a world where knowledge and execution are becoming commodities.
I hold an MBA from Northwestern University's Kellogg School of Management. I currently serve as President of the Kellogg Alumni Club of Atlanta and Co-Chair of The Atlanta Speaker Series.
My wife, Yen Ling, and I have three daughters. I love a good discussion with you about you, 1930s-50s baseball cards, fall at the beach or in the mountains, weekends in NYC with Yen Ling, and watching my daughters shine.
Schedule a free 30-minute discovery conversation. No agenda other than understanding where you are and where you need to go.
Tell me a little about where you are and what you are navigating.